Your links are everywhere, On all web pages.. In load.is You can short your link easily and you can add password for your links with securely way if you like.
Short your favourite link and make it beautiful, the long links are so difficult to remember so, converting
long link to short one is good practise.
Of course you can share the link with your friends, using any social network, just copy the shorted link, then do
what you need with it.
You can short your link with password, so no body can know what the link is. this way is good for encrypt the real
content of some link.